프로배구단의 사회공헌활동이 지역 이미지, 사회적 동일시 및 지역 공동체의식에 미치는 영향
The Influence of Professional Volleyball Team’s Social Contribution Activities on Local Image, Social Identity and Sense of Community
- 발행
- 2020
- 소속·발행
- 단국대학교
- 출처
- 국내 KCI
- DOI
- 10.51979/KSSLS.2020.04.80.49
- 원문등록
- 2020-05-15
- 원문
- 원문 보기 ↗
개념
키워드
Professional Volleyball, Social Contribution Activities, Local Image, Social Identity, Community, Professional Volleyball, Social Contribution Activities, Local Image, Social Identity, Community
초록
Purpose: The purpose of this study is to identify the impact of the professional volleyball team’s social contribution activities on the local image, social identification, and local community awareness. Method: To achieve this goal, a questionnaire was distributed to adults who had experience in watching professional volleyball games in their hometown of the professional volleyball team, and collected it after completing with a self-assessment registration method. A total of 520 questionnaires were retrieved and a total of 483 questionnaires were used as final valid samples, with the exception of 37 incompletely written ones. Data processing was performed by frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS 23 statistical program. Results: These are the following results. First, the professional volleyball team’s social contribution activities had a significant impact on the local image. Second, the professional volleyball team’s social contribution activities had a significant impact on social identification. Third, the professional volleyball team’s social contribution activities had a significant impact