온라인 커뮤니티 여성 혐오표현의 개념적 은유: [여성은 상품]을 중심으로
A Metaphorical Analysis of Online Hate Speech on Women: WOMAN IS MERCHANDISE
- 발행
- 2026 등록KCI API에는 발행일 항목이 없어 원문 등록일을 쓰고 있습니다. 실측으로 발행보다 최대 6년 늦습니다 — 재수집하면 발행연월로 바뀝니다.
- 소속·발행
- 고려대학교
- 출처
- 국내 KCI
- DOI
- 10.18855/lisoko.2026.51.2.006
- 원문
- 원문 보기 ↗
개념
키워드
Conceptual Metaphor, Hate Speech, Misogyny, DC Inside Stock Gallery, Conceptual Metaphor, Hate Speech, Misogyny, DC Inside Stock Gallery
초록
This study examines misogynistic discourse in an online community through the lens of Conceptual Metaphor Theory, focusing on the metaphor WOMAN IS MERCHANDISE. The data consist of 81,806 posts published in 2024 on DC Inside’s “Stock Gallery,” of which 14,845 posts containing misogynistic expressions were selected for analysis. A corpus-based approach was employed, including frequency analysis, 3-gram analysis, word embedding, and topic modeling. The results show that female-referential terms frequently co-occur with commercial and transactional vocabulary. Expressions such as “(I) wouldn’t buy a Korean woman” conceptualize women as objects of evaluation and selection. Word embedding analysis further reveals strong semantic associations between female-referential terms and commerce-related lexemes. Women’s age, reproductive capacity, and sexual status are repeatedly represented as indicators of value, while subsidiary metaphors such as MARRIAGE IS PURCHASE and VIRGIN IS A NEW PRODUCT appear in recurring linguistic patterns. These findings suggest that misogynistic discourse in the community is structured by a relatively stable economic frame grounded in metaphorical mappings rather