디지털전환 환경에서 액티브시니어의 지각된 뷰티케어 교육서비스품질이 학습몰입, 학습자기효능감 및 지속참여의도에 미치는 영향 - 디지털리터러시의 조절 효과
The Effects of Perceived Beauty Care Educational Service Quality on Learning Flow, Learning Self-Efficacy, and Continuous Participation Intention among Active Seniors in a Digital Transformation Environment: The Moderating Effect of Digital Literacy
- 발행
- 2026 등록KCI API에는 발행일 항목이 없어 원문 등록일을 쓰고 있습니다. 실측으로 발행보다 최대 6년 늦습니다 — 재수집하면 발행연월로 바뀝니다.
- 출처
- 국내 KCI
- DOI
- 10.18693/jksba.2026.27.2.251
- 원문
- 원문 보기 ↗
개념
키워드
Active Senior(액티브시니어), Beauty Care Education Service Quality(뷰티케어 교육서비스품질), Learning Flow(학습몰입), Learner Self-Efficacy(학습자기효능감), Digital Literacy(디지털리터러시), Active Senior(액티브시니어), Beauty Care Education Service Quality(뷰티케어 교육서비스품질), Learning Flow(학습몰입), Learner Self-Efficacy(학습자기효능감), Digital Literacy(디지털리터러시)
초록
This study investigates the effects of perceived beauty care education service quality on learning flow, learner self-efficacy, and continuance participation intention among active seniors in a digital transformation environment, and examines the moderating role of digital literacy. Data were collected from 397 active seniors aged 50 to 69 who had participated in beauty care education and analyzed using confirmatory factor analysis, Pearson’s correlation analysis, path analysis, and multi-group analysis. The results indicated that beauty care education service quality significantly influenced learning flow, learner self-efficacy, and continuance participation intention. Learning flow and learner self-efficacy also significantly affected continuance participation intention. Moreover, the effects of service quality on learning flow and learner self-efficacy were stronger in the high digital literacy group. These findings offer practical implications for developing senior-friendly beauty care education services by emphasizing operational reliability, learner support, and digital accessibility.