푸드리터러시 역량이 베이커리 선택속성 및 정보 공유행동에 미치는 영향 - 광주지역의 로컬 베이커리 방문 고객을 중심으로 -
The Effect of Food Literacy on Bakery Selection Attributes and Information Sharing Behavior - Focusing on Customers Visiting Local Bakeries in Gwangju -
- 발행
- 2025 등록KCI API에는 발행일 항목이 없어 원문 등록일을 쓰고 있습니다. 실측으로 발행보다 최대 6년 늦습니다 — 재수집하면 발행연월로 바뀝니다.
- 출처
- 국내 KCI
- DOI
- 10.62532/khrc.2025.10.24.5.397
- 원문
- 원문 보기 ↗
개념
키워드
Food Literacy, Bakery Selection Attributes, Information Sharing Behavior, Local Bakeries, Food Literacy, Bakery Selection Attributes, Information Sharing Behavior, Local Bakeries
초록
This study aims to examine the effect of food literacy competencies on bakery selection attributes and information sharing behavior. A survey was conducted among male and female consumers aged 20 and older who visited local bakeries in Gwangju, South Korea. The collected data were analyzed using structural equation modeling (SEM). Food literacy was measured using three sub-dimensions: food information seeking ability, information judgment ability, and practical application ability. Bakery selection attributes were categorized into product-relate d and service/environmental attributes. The results revealed that both food information seeking ability and practical application ability had significant positive effects on bakery selection attributes, which in turn significantly influenced information sharing behavior. However, infor mation judgment ability did not show a statistically significant effect. These findings suggest that among the components of food literacy, seeking and applying food-related information are key factors influencing consumer behavior in bakery contexts. This study contributes to the academic field by extending the application of food literacy to dining and cons