30대 직장인 남성 뷰티유튜브 이용동기, 자아존중감, 동료관계와의 연관성
Evaluating the Association between Beauty YouTube Usage Motivation, Self-esteem and Coworker Relationship of Male Workers in their 30s
- 발행
- 2021
- 소속·발행
- 백석예술대학교 뷰티예술학부
- 출처
- 국내 KCI
- DOI
- 10.15810/jic.2021.17.4.014
- 원문등록
- 2021-12-25
- 원문
- 원문 보기 ↗
개념
키워드
Beauty Related Youtube, Coworker Relationship, Self-esteem, Usage Motivation, Beauty Related Youtube, Coworker Relationship, Self-esteem, Usage Motivation
초록
The current study aimed to investigate the association between beauty YouTube motivation, self-esteem and coworker relationship of male workers in their 30s. It is expected that results obtained from this study can be positively used to develop self-esteem and coworker relationship. Total 404 questionnaires were distributed among male workers in their 30s. SPSS 21.0 program was used to conduct frequency analysis, factor analysis, reliability analysis, descriptive statistic analysis, correlation analysis, and multiple regression analysis. The results of this study are summarized as follows. First, information acquisition, economy and interest, and sub-factors of beauty YouTube motivation were important in forming self-esteem of within the male workers in their 30s. Second, economy, interest and information acquisition were important in developing their coworker relationship (coworker’s support, intimacy, mutual trust, royal behavior, responsibility). Third, the workers’ self-esteem was important in forming their coworker relationship (coworker’s support, intimacy, mutual trust, royal behavior, responsibility). The findings of this study revealed that beauty YouTube motivation, self-