신문・광고・도시의 확장, 일제강점기 일본어신문의 프로파간다적 연계에 관한 고찰 - 신문 기사와 광고의 연결성을 중심으로 -
Newspapers․Advertisements․and Urban Expansion, A Study of the Propagandistic Connections of Japanese-language Newspapers in Colonial Period - A Focusing on the Relationship between News Articles and Advertisements -
- 발행
- 2026
- 소속·발행
- 부산대학교 일본연구소
- 출처
- 국내 KCI
- DOI
- 10.21792/trijpn.2026..112.021
- 원문등록
- 2026-02-28
- 원문
- 원문 보기 ↗
개념
키워드
일본어신문, 경성일보, 조선시보, 부산일보, 조선신문, apanese-language Newspaper, Keijō Nippō, Chōsen Jihō, Busan Nippō, Chōsen Shinbun
초록
The present paper analyzes the interrelated patterns between news articles and advertisements in four Japanese-language newspapers published on the Korean Peninsula in the early modern period. The study reveals how these articles and advertisements were employed as instruments of propaganda in colonial journalism. Today, most Japanese-language newspapers published in the nation have been lost, but Keijō Nippō, Chōsen Jihō, Busan Nippō, and Chōsen Shinbunstill remain and now serve as the foundation for research on Japanese-language newspapers during the period of Japanese occupation. In these four newspapers, a large proportion of space is devoted to advertising, and they contain a number of news articles based on advertisements and also advertisements mediated through news articles. Moreover, the degree of connectivity between articles and advertisements is pronounced.
 This paper covers advertising sections in local editions of the newspapers, and it confirms cases where closely related articles and advertisements were placed on the same page or on the surrounding pages. It also reveals that consideration of, and interest in, regional industries were generally limited in the