관광 정보원천 전환행동을 위한 소셜미디어 이용에 관한 연구 -마이그레이션 이론 관점에서-
User Adoption of Social Media for Tour Information Source Switching Behavior: A Migration Theoretic Perspective
- 발행
- 2012 등록이 논문은 발행 시점을 확인하지 못해 원문 등록일을 적었습니다. KCI가 2005~2008년에 옛 논문을 몰아서 올린 탓에, 그 시기 등록분은 발행보다 평균 3~5년 늦습니다. 실제 발행연도는 더 이를 수 있습니다.
- 출처
- 국내 KCI
- UCI
- G704+INS000000749-ART001691301
- 원문
- 원문 보기 ↗
개념
키워드
소셜미디어, 마이그레이션, 상대적 이점, 기존방법의 편리성, 심리적 전환비용, Social media, Migration, Relative advantage, Convenience, Psychological switching cost
초록
The purpose of this paper the propensity of social media user adoption. And in particular to understand why travellers may or may not want to move alter their existing approach in gathering tour information to social media. Synthesizing key findings from relevant research, it builds an integrative framework on social media use using migration theory, and further explores interdependences among these predictors. In particular, we examined how this migration theory can serve as a useful theoretic lens for explaining user migation from the existing way to socia media. Survey data collected from 218 travelers were used to test the model using partial least squares analysis. This study contributes to our nascent body of knowledge on social media migration by drawing attention to this emerging phenomenon as well as identifying factors that enable and hinder social media migration. We expect that this research will stimulate researchers' interest in tourism management by which the preliminary model presented can serve as a basis for guiding future research in tourism research with social media applications.