생성형 AI 특성과 인공지능 리터러시가 자기효능감과 지속이용의도에 미치는 영향 - 관광계열 대학생을 중심으로 -
Impacts of Generative AI Characteristics and AI Literacy on Self-Efficacy and Learning Continuance Intention - Evidence from Tourism Major University Students -
- 발행
- 2026 등록KCI API에는 발행일 항목이 없어 원문 등록일을 쓰고 있습니다. 실측으로 발행보다 최대 6년 늦습니다 — 재수집하면 발행연월로 바뀝니다.
- 소속·발행
- 한라대학교
- 출처
- 국내 KCI
- DOI
- 10.62532/khrc.2025.12.24.6.299
- 원문
- 원문 보기 ↗
개념
키워드
Generative Artificial Intelligence, ChatGPT, AI Literacy, Self-Efficacy, Continuance Intention, Generative Artificial Intelligence, ChatGPT, AI Literacy, Self-Efficacy, Continuance Intention
초록
This study analyzed the effects of generative artificial intelligence (AI) characteristics and AI literacy on self-efficacy and continuance intention among tourism major university students. Based on Social Cognitive Theory, a structural equation model was employed to verify the hypothesized relationships. The results indicated that interactivity, convenience, and AI literacy had significant positive effects on self-efficacy, which in turn positively influenced continuance intention. However, contextual awareness showed no significant effect. The study highlights the importance of enhancing interactivity, convenience, and systematic AI literacy education when applying generative AI to tourism education. These findings provide practical educational strategies to improve learners’ self-efficacy and promote sustainable AI-based learning.