젠트리피케이션과 온･오프라인 정보 격차: 서순라길의 언어경관 분석을 중심으로
Gentrification and the online–offline information gap: A linguistic landscape analysis of Seosulla-gil
- 발행
- 2025 등록KCI API에는 발행일 항목이 없어 원문 등록일을 쓰고 있습니다. 실측으로 발행보다 최대 6년 늦습니다 — 재수집하면 발행연월로 바뀝니다.
- 소속·발행
- 연세대학교
- 출처
- 국내 KCI
- DOI
- 10.14353/sjk.2025.33.4.01
- 원문
- 원문 보기 ↗
개념
키워드
gentrification, linguistic landscape, sociolinguistics, language policy, digital literacy, social media, exclusion, gentrification, linguistic landscape, sociolinguistics, language policy, digital literacy, social media, exclusion
초록
This study explores gentrification beyond physical displacement and examines it as a new dimension of linguistic and informational inequality. Focusing on Seosulla-gil in Seoul, it compares the amount and accessibility of information in offline (storefront signs) and online (Instagram posts) linguistic landscapes. In the offline sphere, policy restrictions on signboard size have reduced information beyond store names, turning informational absence into aesthetic symbolism. Conversely, online platforms provide extensive contextual information—brand stories, philosophies, and community activities—creating an informational gap between the two spheres. However, this expansion presupposes digital access and excludes groups that lackdigital literacy from fully engaging with such information. To mitigate this exclusion, this study proposes two complementary guarantees: the guarantee of digital accessibility, emphasizing institutional responsibility for digital literacy education, and the guarantee of informational accessibility, encouraging shop owners’ voluntary information disclosure and language policies based on the right to access information. Together, these dual guarantees suggest