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오정보가 팬덤의 지각된 통제 및 문화 전유에 미치는 영향 : 텍스트 마이닝 접근을 중심으로

The Effects of Misinformation on Fandom’s Perceived Control and Cultural Appropriation : A Text-Mining Approach

발행
2025
소속·발행
서울시립대학교
출처
국내 KCI
DOI
10.35373/KMES.30.2.8
원문등록
2025-07-02
원문
원문 보기 ↗
개념
키워드

Fandom, Misinformation, Fandom Control, Cultural Appropriation, Text Mining, Fandom, Misinformation, Fandom Control, Cultural Appropriation, Text Mining

초록

Purpose : This study examines the role of interactions between fandoms and entertainment agencies in addressing misinformation and cultural appropriation, providing strategic insights for the entertainment industry.
 Methods : Topics with a high likelihood of misinformation were quantitatively identified using BERTopic-based topic modeling. The relationships among key variables were analyzed through structural equation modeling(SEM) based on data from 224 participants with experience in fandom activities.
 Results : Contrary to initial expectations, misinformation was found to have a positive effect on fans’ perceived sense of control. Additionally, a higher sense of control led fans to respond more sensitively to cultural appropriation issues and to exhibit greater awareness of such matters.
 Conclusion : This study provides practical insights into how the interactions between fandoms and entertainment agencies can contribute to addressing misinformation and cultural appropriation.

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