ChatGPT의 인지적 유용성과 지속 사용 의도에 영향 미치는 부정 요인에 관한 연구:AI 리터러시의 조절 효과를 중심으로
A Study of Negative Factors Affecting Perceived Usefulness and Intention to Continue Using ChatGPT:Focusing on the moderating effect of AI literacy
- 발행
- 2024
- 소속·발행
- 동의대학교
- 출처
- 국내 KCI
- 원문등록
- 2024-10-07
- 원문
- 원문 보기 ↗
개념
키워드
Privacy, Limited Comprehension, Hallucination, AI literacy, Perceived Usefulness, Privacy, Limited Comprehension, Hallucination, AI literacy, Perceived Usefulness
초록
Purpose This study aims to identify the factors that negatively affect the perceived usefulness of ChatGPT and their impact on perceived usefulness. Furthermore, this study aims to investigate whether AI literacy can reduce the degree of influence in the relationship between negative factors and perceived usefulness.
 
 
 Design/methodology/approach In this study, we surveyed users aged 20 or older who have been using ChatGPT for at least 3 months. A total of 191 questionnaires were distributed and collected for analysis. To test the hypotheses, path analysis and multiple group analysis were performed.
 
 
 Findings Privacy, limited comprehension, and hallucination were found to have a negative impact on perceived usefulness, while cost risk had no effect. AI literacy was also found to moderate in the relationships between privacy and perceived usefulness and between limited comprehension and perceived usefulness.