스포츠 소셜미디어 이용자의 이용동기가 여가몰입, 수용태도, 스포츠 가치관간에 미치는 영향: 인과모형 검증
The Impact of Sport Social Media Users' Use Motivation on Leisure Flow, Acceptance Attitude, and Sports Values: Verification of Causal Model
- 발행
- 2024
- 소속·발행
- 중앙대학교
- 출처
- 국내 KCI
- DOI
- 10.35159/kjss.2024.8.33.4.146
- 원문등록
- 2024-08-30
- 원문
- 원문 보기 ↗
개념
키워드
Sports social media, Usage motivation, Leisure flow, Acceptance attitudes, Sports values, Sports social media, Usage motivation, Leisure flow, Acceptance attitudes, Sports values
초록
This study aims to elucidate the causal relationships among sport social media use motivation, leisure flow, acceptance attitude, and sports values. The hypothesis verification results obtained through path analysis using AMOS 25.0 are as follows: Firstly, Use motivation was found to have a significant impact on leisure flow, acceptance attitude, and sports values. Secondly, Leisure flow was found to significantly affect acceptance attitude and sports values. Thirdly, Acceptance attitude was found to have a significant impact on sports values. Fourthly, Leisure flow was found to have a partial mediating effect in the relationships between use motivation and acceptance attitude as well as sports values. Fifthly, Acceptance attitude was found to have a partial mediating effect in the relationship between leisure flow and sports values. In summary, the results indicate that sport social media users' use motivation significantly impacts leisure flow, acceptance attitude, and sports values, and that the mediators, leisure flow and acceptance attitude, have partial mediating effects in the relationships among these variables. In this study, social media was examined comprehensively. Howe