대학생의 소셜미디어 이용동기에 따른 뷰티관리행동
Beauty Management Behavior of College Students According to Motivation to Use Social Media
- 발행
- 2022
- 소속·발행
- 동신대학교 사회개발대학원 뷰티미용학과, 대학원생
- 출처
- 국내 KCI
- DOI
- 10.52660/JKSC.2022.28.2.363
- 원문등록
- 2022-05-04
- 원문
- 원문 보기 ↗
개념
키워드
Beauty management behavior, Body shape management behavior, College students, Motivation to use social media, Skin care behavior, Beauty management behavior, Body shape management behavior, College students, Motivation to use social media, Skin care behavior
초록
Today, the number of technology users is rapidly increasing due to the development of science and technology and the popularization of smartphone use. Users build their social networks online by sharing and connecting their lives and interests with others through platforms provided by social media. In the beauty industry, various social mediamarketing activities are also increasing. Therefore, this study aims to analyze beauty management behavior according to the motivation for use among college students who have the most access to and use of social media. The method of study was conducted for college students attending a four-year university located in Jeonnam, and 382 copies of the questionnaire were independently answered by them to be analyzed and used in this study. The summarized results of the study areas follows. Looking at the correlation between social media usage motivation and beauty management behavior, skin management behavior of beauty management behavior was positively related in the order of functional, social, and self-expression motivation. It was found that the higher the functional motivation of social media, the higher the level of skin care behavior. Upon inv