1인 미디어 주최 e스포츠 대회 참여자의 자기결정성과 만족도 및 재참여의도, 타인추천의도와의 관계
Structural Relationship of Satisfaction, Re-participation Intention and Recommendation Intention on Self-determination of Participant in Esports Events by Personal Media
- 발행
- 2020
- 소속·발행
- 경희대학교
- 출처
- 국내 KCI
- DOI
- 10.35159/kjss.2020.10.29.5.449
- 원문등록
- 2020-11-09
- 원문
- 원문 보기 ↗
개념
키워드
esports, personal media, self determination, recommendation intension, esports, personal media, self determination, recommendation intension
초록
The purpose was to examine the structural relationship of satisfaction, re-participation intention and recommendation intention on self-determination of a participant from esports events hosted by personal media. To achieve this, a convenience sampling through online survey was applied to the users experienced with esports. After discarding unreliable responses, 277 out of 300 samples were practically used for empirical analysis. These data were then processed with SPSS 25.0 and AMOS 20.0 to conduct the frequency analysis, descriptive statistical analysis, correlation analysis, confirmatory factor analysis and path analysis. This research has shown that the autonomy of self-determination does not significantly influence the satisfaction whereas the competence and relatedness of self-determination have an influence on the satisfaction. Also, the satisfaction was found to significantly influence on both re-participation intention and recommendation intention. Along with the result of this study, discussions and additional implications were suggested.