1인 미디어 음식콘텐츠의 시청동기가 시청만족도와 행동의도에 미치는 영향 연구: ‘먹방’과 ‘쿡방’을 중심으로
A Study on the Effect of View Motives on the View Satisfaction and Behavior Intentions of One-person Media Food Contents: Focused on 'Mokbang' and ‘Cookbang'
- 발행
- 2019 등록이 논문은 발행 시점을 확인하지 못해 원문 등록일을 적었습니다. KCI가 2005~2008년에 옛 논문을 몰아서 올린 탓에, 그 시기 등록분은 발행보다 평균 3~5년 늦습니다. 실제 발행연도는 더 이를 수 있습니다.
- 출처
- 국내 KCI
- DOI
- 10.20878/cshr.2019.25.6.010
- 원문
- 원문 보기 ↗
개념
키워드
One-person media, Food contents, Viewing motives, Viewing satisfaction, Behavioral intentions., One-person media, Food contents, Viewing motives, Viewing satisfaction, Behavioral intentions.
초록
This study conducted to verify the relationship experience of one-person media food content and behavior, and to verify those links through empirical analysis. The conclusions and strategic implications of the empirical analysis results of this study are as follows: First, the verification results showed that the lower evariables of viewer motivation, vicarious satisfaction, habit/timekeeping, BJ interaction, entertainment/rest and respectively positively affect the viewer satisfaction. Second, the lower variables of viewer motivation, vicissitudes, habit/timekeeping, BJ interaction, entertainment/rest, and respectively positivley influenced on behavior. Last, satisfaction has a positive effect on behavior. Therefore, viewers of one-person media food content watched it for reasons such as vicarious satisfaction, stress relief, time-consuming, habitual viewing, and communication with BJ. Through watching food content, people felt a sense of accomplishment, content content satisfaction, and proxy satisfaction, so that people bought, experienced food, food ingredients seen from content, and recommended behavior to others.