경험한 사회문화와 디지털 미디어 환경 차이에 따른 세대별 대학생의 선호색 특성 - X, Y, Z세대를 중심으로
A Study on the Characteristics of Preference Colors of University Students According to the Difference of Experience Social Culture and Digital Media Environment - Focused on Generation X, Y and Z
- 발행
- 2018 등록KCI API에는 발행일 항목이 없어 원문 등록일을 쓰고 있습니다. 실측으로 발행보다 최대 6년 늦습니다 — 재수집하면 발행연월로 바뀝니다.
- 출처
- 국내 KCI
- DOI
- 10.17289/jkscs.32.4.201811.35
- 원문
- 원문 보기 ↗
개념
키워드
선호색, 디지털 미디어, 세대, 사회문화, 대학생, color preference, digital media, generation, social culture, university students
초록
The purpose of this study is to identify the difference of color preference of 20’s university students in generations between X, Y, and Z. As the sociocultural experiences and digital media environments according to each generation, it could be different in preference color. Among the preceding studies of color preference by Generation X and Y, PCCS and KS standard colors were studied using measuring tools. A survey was conducted to analyze the preference colors of Generation Z. The results of the comparative analysis of preference colors of university students in Generation X, Y and Z were as follows. First, the color image of the R color started to favor the Y generation due to the popularity of the Red Devils in the 2002 World Cup, and the preference for the Z generation has been high. Second, Generation X, Y and Z that are commonly exposed to the digital media environment showed a high preference for Blue and Purple Blue. Third, the level of preference for the color of the gray color has changed depending on the timing of contact with the digital media environment. Fourth, preferences of tone have shown a tendency to decrease preference of vivid tone according to the trend of