관광동기에 따른 참관객의 관광행동 단계별 미디어 레퍼토리에 관한 연구: 메가 이벤트를 중심으로
A Study on Media Repertories of Tourism Behavioral Stage in accordance to tourist motivations: Focusing on Mega Events
- 발행
- 2016
- 소속·발행
- 매일경제신문
- 출처
- 국내 KCI
- 원문등록
- 2016-08-01
- 원문
- 원문 보기 ↗
개념
키워드
미디어 레퍼토리, 관광정보, 동기, 메가 이벤트, Media Repertoire, Tourism Information, Motivation, Mega Event
초록
The purpose of study is to analyze tourists’ media repertoires in accordance to motivations throughout tourism behavioral stage focusing on mega events. This study was begun from the perspective that tourists must have preferred media patterns as media users when they search for tourist information. In order to achieve the purpose, off-line administrative survey were applied to tourists of 2012 F1 Korea Grand Prix, which is a representative mega event in Korea. The results were derived from analyzing a total of 311 data using the cluster analysis and chi-square test. The findings showed that F1 tourists clustered into three groups; general participants, involuntary participants and active participants, by their motivation levels. Also, there were statistical differences among three clusters when they were using media on ‘on-site’ and ‘post’ stage of tourism behaviors. Consequently, the results of the study indicate that mega event tourists have preferred media repertories based on their motivations in tourism behavioral stage.