뉴미디어 환경 속성이 자기효능감 및모바일 마켓플랫폼 매력도에 미치는 영향
The Impact of New Media Properties to Self-Efficacy and Marketplatform Attractiveness
- 발행
- 2014 등록이 논문은 발행 시점을 확인하지 못해 원문 등록일을 적었습니다. KCI가 2005~2008년에 옛 논문을 몰아서 올린 탓에, 그 시기 등록분은 발행보다 평균 3~5년 늦습니다. 실제 발행연도는 더 이를 수 있습니다.
- 출처
- 국내 KCI
- 원문
- 원문 보기 ↗
개념
키워드
New Media Properties, Network Centrality, Visible Openness, Ubiquitous Multiplexity, Market Self-Efficacy, Marketplatform Attractiveness, New Media Properties, Network Centrality, Visible Openness, Ubiquitous Multiplexity, Market Self-Efficacy, Marketplatform Attractiveness
초록
As a result of New media that affects the marketing system, it is appeared a new marketing system called Market Platform in terms of market governance of trading. Market Platform is a new marketing system for ideal market system through the community structure from a hierarchy structure. It is determined that Market Platform as the role of adjustment of each side of market, buyer and seller, developed an existing marketing system.
 In this study, to target the Market Platform has recently emerged as the center of the market management in the new media environment. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on the self efficacy of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment.
 Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is po