영화산업, 팬과 만나다 -<디워>를 통해 살펴본 팬의 참여문화 형성요인에 관한 연구-
D-War, the encounter between film industry and fan community
- 발행
- 2010 등록이 논문은 발행 시점을 확인하지 못해 원문 등록일을 적었습니다. KCI가 2005~2008년에 옛 논문을 몰아서 올린 탓에, 그 시기 등록분은 발행보다 평균 3~5년 늦습니다. 실제 발행연도는 더 이를 수 있습니다.
- 소속·발행
- 숙명여자대학교
- 출처
- 국내 KCI
- DOI
- 10.17947/kfa..45.201009.018
- UCI
- G704+INS000001341-ART001483150
- 원문
- 원문 보기 ↗
개념
키워드
fandom, participatory culture, D-War, fan community, film industry, fandom, participatory culture, D-War, fan community, film industry
초록
With the rise of Web 2.0, the film industry strives to maintain a heightened connection to online fan communities. The purpose is to maximize a profit by utilizing fan's participation. Directors and producers provide a specific information about what they are creating to fan communities, and they ask for fan communities's opinions about a scenario or a cast. In this way, they detect a cultural taste of consumers. Moreover, they seduce fans to promote their products. The industrial strategy I have mentioned generates a need to re-conceptualize the meaning of fan's participation. It is true that fan is participatory. As an individual or as a member of specific fan community, fan likes to speak about their favorite stars and moves. They promote what they cherish to others. Moreover, they organize a collective movement in order to support what they adore. The issue, however, is that the film industry functions as an infrastructure for fan's participation. By focusing on D-War (2007), this essay attempts to analyze the very phenomenon of fan's participation. It is tue that the director and the studio play a great role for the fan community to participate. I will analyze the industrial