21세기 신소비자주권시대를 위한 탐색과 고찰: 소비자정보격차의 실태
An Exploration and Consideration for New Consumer Sovereignty Era in the 21th Century-Focused on the Consumers' Information Gap
- 발행
- 2008.04
- 소속·발행
- 충북대학교
- 출처
- 국내 KCI
- UCI
- G704+INS000001113-ART001234054
- 원문등록
- 2008-05-01
- 원문
- 원문 보기 ↗
개념
키워드
digital and information technology, digital devide, digital convergence, digital and information technology, digital devide, digital convergence
초록
The concept of “new consumer sovereignty” is playing a significant role in having the initiative of production and consumption of technology and culture trend. Today the 'new consumers' positively use digital and information technology in purchasing. To understand these consumers' new purchase tendency, the study examined the actual conditions 1) of consumers' use of digital and information technology, 2) of digital devide between consumers, and 3) the consumer's attitude to changes of their lifestyle which digital convergence could result in. The subjects were thousand male and female adults. The data were collected from a survey conducted by Embrain, a research firm in Seoul, in the period of June 1st, 2007 ~ June 10th, 2007. The results show: 1. Most subjects have computers, their Internet use is their general life, and they have lots of exposure opportunities to digital information. They positively and actively use information technology. 2. Between male and female subjects, and between old and young generation there is a significant digital gap. But the gap between regional areas is statistically not significant. 3. The subject's attitude to digital convergence society shows b