글로벌 판매 및 물류 협업 전자상거래를 위한유사상품 추천 알고리즘 및 활용
A Similar Product Recommendation Algorithm andIts Application for Global Sales andLocal Delivery in Collaborative Commerce
- 발행
- 2006 등록KCI API에는 발행일 항목이 없어 원문 등록일을 쓰고 있습니다. 실측으로 발행보다 최대 6년 늦습니다 — 재수집하면 발행연월로 바뀝니다.
- 소속·발행
- 충북대학교
- 출처
- 국내 KCI
- UCI
- G704+INS000000739-ART001004873
- 원문
- 원문 보기 ↗
개념
키워드
Product recommendation, Similar product, C-Commerce, Product taxonomy, Utility, Product recommendation, Similar product, C-Commerce, Product taxonomy, Utility
초록
In this paper, we present a similar product finding algorithm for the cooperative business companies that share the product taxonomy table and have exchangeable products information. The main idea of the proposed algorithm is to compute the aggregated utility ranges over specification values of products in the same product class of the companies and find similar ones between the products. Experimental results from a laboratory application are provided in terms of user satisfaction rates. Their comparative implications with a distance measure-based recommendation algorithm are suggested. The experiment confirmed that our algorithm could be used as a solution for similar product recommendation when a buyer’s residence site was different from a receiver’s one and the buyer had his/her own incomplete information about the weights of product specifications.