뷰티 1인 미디어에서의 서비스 가치창출 속성과 참여가치, 집단지성 및 공동창조 간의 관계 연구
A Study on the Relationship between Service Value Creation Attributes and Participation Value, Collective Intelligence, and Co-creation in Beauty One-person Media
- 발행
- 2022 등록KCI API에는 발행일 항목이 없어 원문 등록일을 쓰고 있습니다. 실측으로 발행보다 최대 6년 늦습니다 — 재수집하면 발행연월로 바뀝니다.
- 출처
- 국내 KCI
- DOI
- 10.18693/jksba.2022.23.1.83
- 원문
- 원문 보기 ↗
개념
키워드
뷰티 1인 미디어, 서비스 가치창출, 참여가치, 집단지성, 동창조, beauty one-person media, Service Value Creation, Participation Value, Collective Intelligence, Co-Creation
초록
In this study, the structural influence relationship between consumer value, collective intelligence, and co-creation was investigated from value creation attributes and the utilization of consumer participation in the one-person beauty media business model. For the above purpose, a questionnaire was given to 618 people (280 samples of corporate brand type, 338 samples of individual creator type) who experienced information sharing activities in the beauty one-person media. Further, internal consistency analysis, model fit analysis, and path analysis were conducted using SPSS and AMOS statistical packages. The results of this study were as follows. As a result of the analysis of the path relationship between the value creation attributes and the participation value of the beauty one-person media service, first, in the corporate brand type, core strategy, customer value, and strategic support had a significant effect on use-value, and core strategy, customer value, and value network had a significant effect on the exchange value. In the individual creator type, customer value, strategic resource, and value network had a significant effect on use value, and only customer value and st