뷰티 1인 미디어 콘텐츠의 크리에이티비티 차원과 네트워크 외부성 간의 관계 연구
A Study on the Relationship between the Creativity Dimension and Network Externality of the Beauty One-person Media Content
- 발행
- 2021
- 소속·발행
- 성결대학교
- 출처
- 국내 KCI
- 원문등록
- 2021-03-03
- 원문
- 원문 보기 ↗
개념
키워드
Beauty Creator Platform, Building Community, Contents Creativity, Network Externalities, One-person Media, Social Capital, Beauty Creator Platform, Building Community, Contents Creativity, Network Externalities, One-person Media, Social Capital
초록
One-person media is a creative innovation of content that can more efficiently respond to the upstream channel of the Internet, and it is necessary to play a role in spreading content through inducing more active communication. Therefore, in this study, the dimension of creativity of one-person media content was specified, and the structural relationship between social capital, community formation, and network externality was grasped from the perspective of social network in the dimension of creativity of such one-person media content.
 It is believed that this can effectively project the role of social capital emphasizing the value network aspect through the dimension of creativity of one-person media contents through a relational perspective. In this study, 455 experienced users who have relational activities (information sharing, discussion, building ties, etc.) among members through comments or community activities on beauty contents for one- person media are selected as a sample, and the research problem was verified by conducting reliability verification, validity verification, measurement model analysis, and path analysis using SPSS ver.23.0 and AMOS ver.23.0. The resul