한·중 1인 미디어 여행 브이로그(Vlog) 시청자의 가치체계에 관한 연구: 수단-목적 사슬이론을 중심으로
The Study on the One-Person Media Travel-Vlog Viewers’ Value System of Korean and Chinese Focusing on the Mean-Ends Chain Theory
- 발행
- 2020 등록이 논문은 발행 시점을 확인하지 못해 원문 등록일을 적었습니다. KCI가 2005~2008년에 옛 논문을 몰아서 올린 탓에, 그 시기 등록분은 발행보다 평균 3~5년 늦습니다. 실제 발행연도는 더 이를 수 있습니다.
- 출처
- 국내 KCI
- 원문
- 원문 보기 ↗
개념
키워드
1인 미디어, 여행 브이로그, 수단-목적 사슬 이론, 한국인, 중국인, 가치체계, One-Person Media, Travel-Vlog, Means-Ends Chain Theory, Korean, Chinese, Value System
초록
Travel-Vlog is popular with travel enthusiasts for the youth, and also has gained a high popularity by the generation of one-person media vlog. Therefore, by the perspective of tourism, it is used to understand the demands of the Travel-Vlog viewers as well as to understand the attributes of tourism preferences. This study takes the Mean-Ends Chain Theory as the center, uses the hard Laddering method, and conducts a questionnaire survey with Korean and Chinese viewers of the Travel-Vlog as the respondents in order to obtain the value pursuit form and value structure of such audiences. To carry out this study, first of all, contents analysis is carried out based on the interview results. Next, implication Matrix was made by contents analysis which mapped for value systems. And then, HVM(Hierarchical Value Map) was mapped for value systems of the two groups. Finally, by comparison, seek out the similarities and differences between the HVM of these two groups.