네트워크 특성 및 정보품질이 소셜미디어 이용자의 여행정보공유에 미치는 영향 - 정보원의 신뢰(Source Credibility)를 중심으로 -
Influence of Network characteristics and Information quality of Social media on the travel information sharing of social media users - Focucing on Source Credibility -
- 발행
- 2016 등록이 논문은 발행 시점을 확인하지 못해 원문 등록일을 적었습니다. KCI가 2005~2008년에 옛 논문을 몰아서 올린 탓에, 그 시기 등록분은 발행보다 평균 3~5년 늦습니다. 실제 발행연도는 더 이를 수 있습니다.
- 출처
- 국내 KCI
- 원문
- 원문 보기 ↗
개념
키워드
소셜미디어, 정보품질, 네트워크 특성, 정보원의 신뢰, social media, information quality, network characteristics, source credibility
초록
This study aims to investigate the impact of social media to search travel information. We confirmed the impact on source credibility by social media network characteristics and information quality. The population of the study was conducted a survey targeting who has used social media to search travel information. The sample used for analysis was total of 372 questionnaires. The results of the study shows that both social media network characteristics and information quality positively influence to source credibility. In addition, it was confirmed that source credibility influenced information usefulness and that finally affected to intention of information sharing. Through this study user searching information on social media builds their trust through the information quality and characteristics. Through the results of this study, we suggest practical implications that travel industry should focus on interactivity with customers and understand the network characteristics on social media.