SNS 공연예술 정보서비스품질이 초기신뢰와 프로슈머 활동에 미치는 영향: 무용공연을 중심으로
An Effect of SNS Performance and Arts Information Service Quality on Initial Trust and Prosumer Activity: Focusing on Dance Performance
- 발행
- 2016 등록이 논문은 발행 시점을 확인하지 못해 원문 등록일을 적었습니다. KCI가 2005~2008년에 옛 논문을 몰아서 올린 탓에, 그 시기 등록분은 발행보다 평균 3~5년 늦습니다. 실제 발행연도는 더 이를 수 있습니다.
- 소속·발행
- 숙명여자대학교 일반대학원 박사과정
- 출처
- 국내 KCI
- DOI
- 10.7469/JKSQM.2016.44.1.199
- 원문
- 원문 보기 ↗
개념
키워드
Social Network Service, Dance Performance Information, Service Quality, User Satisfaction, Reuse Intention, Prosumer Activity, Social Network Service, Dance Performance Information, Service Quality, User Satisfaction, Reuse Intention, Prosumer Activity
초록
Purpose: The present study was designed to examine the casual relationships among performance and arts information service quality, initial trust, user satisfaction, reuse intention and prosumer activity in social network service(SNS). Also, we intended to explore significant factors on use performance of SNS through causal model analysis in the viewpoint of total effect.
 Methods: As a survey tool, questionnaire has obtained validity and reliability through literature survey, exploratory survey and pretest and sample 403 was selected. For statistical treatment of pretest and main analysis, SPSS18.0 and AMOS18.0 were employed and structural equation model was employed as analysis method.
 Results: Result of this study shows as follows. Two factors (precision and reciprocal action) have an effect on user satisfaction, initial trust, reuse intention and prosumer activity. We found that with an importance of initial trust, prosumer activity can be a useful and significant factor in causal relationship of SNS.
 Conclusion: The present study shows that two factors(precision and reciprocal action) in via of initial trust, were important factors that related companies have