관광 소셜미디어 이용목적이 신뢰, 태도, 재이용의도에 미치는 영향
The Study on Impact of Using Objectives on Trust, Attitude, and Reuse Intention of Tourism Social Media
- 발행
- 2014
- 소속·발행
- 동명대학교
- 출처
- 국내 KCI
- 원문등록
- 2014-10-31
- 원문
- 원문 보기 ↗
개념
키워드
관광 소셜 미디어, 이용목적, 신뢰, 태도, 재이용의도, Tourism Social Media, Using Objectives, Trust, Attitude, Reuse Intention
초록
This study analysed the relationship among using objectives, trust, attitude and reuse intention on tourism social media. At a word the purpose of this study is to provide an understanding of how tourists' objectives in using social media affect trust, attitude and reuse intention.
 This study suggested three hypothesis based upon theoretical background and tourists' characteristics. Through field survey and statistical analysis the results revealed that using objectives partially influenced trust(hypotheses 1); trust influenced attitude(hypotheses 2); attitude influenced reuse intention(hypotheses 3).
 These results will be expected to contribute to tourism social media academically and also practical implication.