광고 비판적 읽기 전략 연구－외모지상주의를 중심으로－
Study of the Critical Reading Strategy on Lookism Commercial though the Group Investigative Study
- 발행
- 2013
- 소속·발행
- 충남여자중학교
- 출처
- 국내 KCI
- 원문등록
- 2013-12-22
- 원문
- 원문 보기 ↗
개념
키워드
모둠별 탐구학습, 광고, 비판적 읽기, 외모지상주의, 전략, 기호, 광고 카피, Counteracting strategy, group investigative study, ‘Lookism’ from each other’s learning, critical reading, advertisement
초록
Counteracting strategy on the skyrocketed amounts of information in 21st century is improvement of these lf directed learning capability of the learners. Along with the trend, one of the methods is “group investig ative study.”Group investigative study accounts learners’ investigative study while each individual conducts their learning by making into small groups not by studying individually. Because learners were made into groups, they can reduce faults and imposes, letting them be more cooperative with their common tasks, and making them possible to get help from each other’s learning.
 This study aims for the learners to have critical reading on commercials related to ‘Lookism’ by using group activity model. This study figures out the critical reading strategies by using various symbols and advertisement featured in Lookism commercial advertisements in order to achieve the aim.