라이프스타일 유형에 따른 소비자의 프로슈머 성향에 관한 연구:Web 2.0 시대의 소비자를 중심으로
A Study on the Consumers' Lifestyles and the Prosumers' Tendencies :Focusing on the Consumers in Web 2.0
- 발행
- 2009 등록이 논문은 발행 시점을 확인하지 못해 원문 등록일을 적었습니다. KCI가 2005~2008년에 옛 논문을 몰아서 올린 탓에, 그 시기 등록분은 발행보다 평균 3~5년 늦습니다. 실제 발행연도는 더 이를 수 있습니다.
- 소속·발행
- 건국대학교
- 출처
- 국내 KCI
- UCI
- G704+INS000001995-ART001234661
- 원문
- 원문 보기 ↗
개념
키워드
prosumer, Web 2.0, Consumer Lifestyle
초록
The purpose of the study was to investigate what characteristics Prosumer has and consumers’ analysis in life style, meeting the digital age. As the result analyzing characteristics of Prosumer, the study divided into four groups of social informative-type group, professional informative-type group, social professional-type group and negative unconcern-type group. As the result comparing consumers’ life style with characteristics of Prosumer group, the study induced a significant relation between consumers’ life style and characteristics of Prosumer group. Therefore, the study offers basic data required to perform marketing activities with consumers in the digital age by investigating change aspect of consumer tendency and characteristics of Prosumer meeting the digital age and by understanding Prosumer of companies and public bodies. Also, on the basis of a new understanding about characteristics of Prosumer and consumers in the digital age, the study emphasizes the necessity of continuous communication methods to enlarge and keep a cooperative relation between companies and consumers and between public bodies and consumers.