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The Making of Microcelebrities on Douyin: Multimodal Design and Online Identities in Informal English Instruction Videos

발행
2022
확인된 저자
Yaqian Jiang
소속·발행
ProQuest LLC
출처
해외 ERIC
원문
서지 보기
개념
초록

As the online education market continues to expand globally, teaching and advertising have converged in digital spaces in unprecedented ways. Driven by the attention economy, independent online educators must compete to cultivate a consumer base. To attract followers, they must engage not only in on

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